Events
I enjoy creating experiences that bring people together. Professionally, this has brought me opportunities to plan magazine launch parties and nonprofit fundraisers as well as support large-scale conferences and conventions.
Conferences and Conventions
I provided support to event planners at the Michigan Municipal League with marketing and execution of their annual Capital Conference (CapCon) in Lansing and MML Convention, which rotated around the mitten
Highlight from Convention 2022
During my first year at the organization, I was approached to executive produce one of Convention 2022's General Sessions. I met with the speaker to develop the session's main theme, which was on short-term rentals. I led conversations and rehearsals, creating a script for the speakers to utilize as a resource ahead of the event.
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I also created the PowerPoint presentation and assisted the AV team on-site to help the session run smoothly.
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My Contributions
Marketing
For each event, I worked to craft messaging to market events, drive registrations, secure sponsors, and more. This was achieved through writing copy for event email campaigns and social media and featuring event reminders in the membership newsletter I managed,
Content
Every conference and convention included various sessions, and I worked directly with staff and third parties to create titles and descriptions to be featured in event programs and to be shared on the event's website as well as on the League's mobile app.
Part of this role was to help make high-level subjects more approachable and exciting and the other was to keep content consistent and in line with the organization's voice, tone, and grammar style. I also strategized and crafted push notifications and edited speaker bios for length and grammar style.
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Additionally, I coordinated and wrote all press releases from events, including one's announcing awards, Board of Trustees changes, graduates of the organization's educational programming, and more.
Execution
At events, I worked to direct attendees, operated registration tables, checked session rooms to guarantee all necessary equipment was available and working, assisted with event set up and tear down, and more.
Launch Parties
While I worked with VIM Magazine, I worked on eight launch parties for the bi-yearly print issues along with other events for members.
I worked to secure venues, catering, and decore (many of which were DIY, including the polaroid frame). I also helped manage a team as I became the Assistant Director and then Director of the Events Team.
Fundraisers
I had the opportunity to intern with the Clinton-Gratiot Habitat for Humanity where I helped them plan their two major fundraisers: the Bike to Build cycling event and the Dream Builders Gala.
For both fundraisers, I worked to retain and secure new sponsors. Additionally, for the gala, I retained and secured new silent auction items.
I also ran marketing campaigns for both events, utilizing the organization's website, direct mail, social. media, and email marketing.
